Dora newly joined the executive council since March 2006. With over 10 years of sales and marketing and professional training experiences, she is committed to take the opportunity with HKIM in order to create the greatest productivity for all its members.

Responsibilities at HKIM:

• Director, Executive Council (2005-2008)
• Chairperson, Corporate Communications Committee (2005-2008)
• Member, Education Committee (2005-2006)

Career background:
Starting up her career in sales and marketing industry, namely at:

• Toppan Moore (HK) Limited
• Pak Fah Yeow Manufacturing Limited

10 years solid experience in the marketing consultancy and professional training field, namely at:

• PricewaterhouseCoopers
• Hong Kong Institute of Vocational Education

Some of the successful projects done for HKIM:

• Quarterly Newsletter: revamped to a more informative quarterly newsletter "Marketing Excellence". In partnership with Consort Management Limited to provide e-Management Digest - an English e-newsletter packed with corporate governance and management issues at the first of every month
• Media Coverage: Over 65 interviews, including print, radio and TV were done throughout the year.
• Supporting Organization: Over 30 events collaborated as a supporting organization throughout the year.
• TV Programme: A fund of HK$1.85 million is received from the Trade and Industry Department to produce a TV series with 10 half-hour episodes on 'Win on Marketing'. In collaboration with RTHK and the Chinese University of Hong Kong, this TV series has broadcasted in TVB Pearl, ATV World in 2006 and 2007. Interactive DVDs and books are produced to increase the publicity of the institute and also to promote the importance of marketing.
• The Brand with a Conscience Recognition Award is held in 2008 to show our appreciation to large corporations and SME on their keen efforts on promoting "good heart" to the society. The Award is well received with positive feedback in Hong Kong.