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Message from the Chairman


Dr. Jeffrey Hui, SHKIM, ProM

Chairman (2017-18)


The most respected Father of Modern Management, late Professor Peter Drucker, always put forward – “Business has only two functions – ‘Marketing” and “Innovation”.


As a leading professional body in the marketing field and business sector, Hong Kong Institute of Marketing (HKIM) has at all times been putting our best efforts in the promotion of both “Marketing” and “Innovations” within the marketing community and in the business sector.


In the digital and social media era, the light-speed technological advancements and continuous radical disruptions have further intensified the every-changing business dynamics. To catch up, survive, and win in the new age, we must ensure that we are learning and enhancing our professionalism in both theories and practices from time to time.


Upholding the great mission to promote a high standard of professionalism, HKIM has been striving our utmost best in creating a first-rated platform for the professional learning and development via exchanges, training, educational activities, symposiums and accreditation systems. Continuous advancements and development of our professional and corporate members will carry on be our core focus. We sincerely hope that this invaluable platform does not only foster the exchange of professional knowledge and wisdom among our fellow marketing professionals in the region, but also provides an ideal breeding ground for the synergistic collaborations among our members, strategic partners and all other stakeholders.


Stepping into the 35th year of HKIM, I am most grateful to have a team of most passionate, capable and socially-caring veteran marketing professionals and academics in the Council, devoting their most precious time, networks and experience in the community services of the Institute for a best future of the marketing profession, business world and the society. With the full supports of our fellow members, Patron, Honorary Chairman, Honorary Advisors, strategic partners as well as our Executive Office, we are most confident to lead the Institute and the industry to build new heights in terms of professionalism, recognitions, and most vitally, value creations to the industry, business sector and the society.


Let’s joint force and ignite the i-Marketing revolutions in the new age!


Dr. Jeffrey HUI



Hong Kong Institute of Marketing