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Message from the Chairperson


This is a very special year that is characterized with shocks and disruptions: not only do we see the decoupling of the "Chimerica Economy", the sudden occurrence of COVID-19 has also taken the whole world by surprise which has brought tremendous impact upon the world economy with global lockdowns and social distancing. Nevertheless, there are corporations that have been able to navigate well in this stormy environment with wonderful marketing campaigns and act as role models in achieving business excellence.

Hong Kong Institute of Marketing (HKIM) was established in 1982 and since then, we have been working hard to promote outstanding marketing practices so that enterprises can benefit from the achievements of other enterprises that demonstrate originality,  innovations and market leadership.

In Chinese philosophy, crisis always comes with opportunity. Although the macro business environment is unpredictable and volatile, it might just be the best time to apply our imagination and creativity to explore new markets, to renew our marketing practices using new models such as leveraging the ever-more influential social media, to reimagine new ways of doing business, to re-skill ourselves with updated marketing techniques as well as working closely with the new generation of marketers who are full of passion and courage.

I love to quote Charles Dickens to illustrate my point: "It was the best of times, it was the worst of times." Things are now changing in an accelerated speed and there is no point to look back, hoping that the past world of stability and predictability will return soon: it won't. As good marketers, the only right way to go is to move forward with a positive mindset, seeing every opportunity as possibility, adopting an agile approach to experiment with new ideas, and last but not least, be ready to learn from other's successful experience so that we can have the wisdom to advance by leveraging good marketing techniques and technologies that will bring more values to our customers.
On behalf of our council, I would like to express my heartfelt gratitude towards our fellow members, Patron, Honorary Chairman, Honorary Advisors, strategic partners as well as our Executive Office for their selfless contributions in creating another innovative and fruitful year.

Mr. Ivan WONG
Hong Kong Institute of Marketing

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