Who are we



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    Who We Are                                                        

Hong Kong Institute of Marketing (HKIM) was officially founded on 12th November 1982. It is the ONLY non-profit making and independent professional body for marketers in Hong Kong. In its 29 years of history, its membership consists of territory-wide marketing professions in many fields of business.
 
Since its establishment, HKIM has been active in the promotion and development of Hong Kong's marketing expertise. It represents marketing professionals at all levels of business, monitors standards and ethics and provides activities, training and education programmes for marketers.
 
HKIM is a Founding Member of Continuing Professional Development (CPD) Alliance. We offer courses carrying CPD credits as promoted by all the professional bodies in Hong Kong.

    Vision                                                                   

Hong Kong Institute of Marketing leads in a marketing professional environment for Hong Kong, China and Asia.

    Mission                                           

We promote marketing professionalism and raise the standard of marketing excellence of Hong Kong, China and Asia enterprises. Our primary objective is to promote the importance and recognition of marketing expertise to all Hong Kong people.

    Slogan                                                                  

Marketing means business.

    Honourary Partron                                              

The Honourable Donald Tsang Yam-kuen, Chief Executive of Hong Kong Special Administration Region, People's Republic of China.

    International Alliance                                              

HKIM is a founding member of the Asia Marketing Federation (AMF), which is an alliance of national marketing associations in Singapore, Malaysia, Indonesia, Sri Lanka, Thailand, Philippines and Japan. AMF was established in 2007 with the main goals of promoting national cooperation among Asian countries in the areas of growth and education and to exchange marketing technologies and information. 

HKIM plays a leading role in coping with these global issues and contributing to the formation of the World Marketing Association.

HKIM is also a member of supporting Global Compact of United Nation.

 

    China Affiliations                                                    

    Qualifications                                                          

  • 中國營銷經理認證
  • ProM