Hong Kong Institute of Marketing

Eng 中文

Brand-with-a-Conscience

Assessment Period

Product, Service or Corporate brands have been launched / developed in the recent 12 months before the nomination deadline can be nominated for the Award.

Updated Schedule (Updated on 29 July 08):

Mid July - Late July 2008
Adjudication (First Screening)

Mid July - Late July 2008
Adjudication (First Screening)

Early Aug 2008
Notification of Brand-with-a-Conscience Certificate

Early Aug 2008
Notification of Brand-with-a-Conscience Certificate with Merit

Early Aug 2008
Notification of Nomination for the third and final round

8-14 Aug 2008
Assessment & Presentation of Nomination for the third and final round

26 August 2008
Final Adjudication for Brand-with-a-Conscience Category Award,
Special Recognition Award and Award of the Year

Early Sept 2008
Notification of Awardees

5 November 2008
Recognition Ceremony

Assessment Process

There are three progressive rounds of assessments.
All eligible nominees will automatically undergo the first round of assessment. After verifying the submitted evidence, any nominees which satisfied three to four out of the Six Principles of Business Conscience will be granted a Brand-with-a-Conscience Certificate.
During the second round of assessment, any nominees after verifying the submitted evidence, which satisfied at least five out of the Six Principles of Business Conscience will be granted a Brand-with-a-Conscience Certificate with Merit.
Achievers of Brand-with-a-Conscience Certificate with Merit will be invited to the final round of assessment for the Brand-with-a-Conscience Category Award and the Special Recognition Award. The final round of assessment may include: provision of more relevant information, visits to the achievers' business premises and a formal (written/oral) presentation to the judging panel/assessment body.
At the final round, the brands with outstanding performance of each principles of Business Conscience will be granted awards under each category (Criteria are stated under 'Awards & Recognition' section).
Special Recognition Award will be given to HK Original Brand and SME Brand, under the title of Brand-with-a-Conscience Award - HK Original and Brand-with-a-Conscience Award - SME.
The top performer of the Brand-with-a-Conscience Certificate with Merit will be selected and be given the highest recognition as "Brand-with-a-Conscience Award of the Year".

Flowchart of Assessment Process