The Emblem


The growing heart carries the Six Principles of Business Conscience to build a shiny brand of the society in emphasizing the balance of ethics, humanity, society and the environment as the core elements of branding.



The Six Principles of Business Consciences are:

• Business Ethics;
• Corporate Governance;
• Fair Trade and Business Practices;
• Caring Work Environment;
• Environmental Care; and
• Community Care.

Nominees are required to satisfy minimum three of the above Six Principles with (proven) adequate evidences.