Hong Kong Institute of Marketing

Professional Certificate Programme

The Professional Certificate programmes are offered in partnership with:

The University of Hong Kong, School of Professional and Continuing Education (SPACE)

The Chinese University of Hong Kong, School of Continuing Studies (SCS)

The Open University of Hong Kong, Li Ka Shing Institute of Professional and Continuing Education (LiPACE)

Professional Certificate in China Marketing is offered in partnership with:

Hong Kong Institute of Vocational Education (IVE)
Haking Wong (Summer programme)

Programme Structure

There are six modules in Professional Certificate in Marketing:
(Offered by HKU SPACE, CUHK SCS and OUHK LiPACE)

Fundamentals of Marketing

Economics

Business Law

Quantitative Analysis of Marketing

Information Technology in Marketing

Accounting & Finance

There are six modules in Professional Certificate in China Marketing:
(Offered by IVE and HKCT)

中國市場營銷學概論

中國經濟學概論

中國商業法

市場營銷中的定量分析

市場營銷中的資訊科技

中國會計和金融

Each module consists of 10 * 3 hours of lecture and seminar sessions. Courses are offered in the evenings, with attendance once per week for 10 weeks, and most modules are offered three terms per year.

Entry Requirements

2 passes in the Hong Kong Advanced Level Examination (HKALE) or equivalent; or

5 passes in the Hong Kong Certificate of Education Examination (HKCEE) or equivalent plus 2 years' relevant work experience; or

Aged 23 or above with no less than 3 years' relevant work experience

Teaching Mode

All modules will be delivered face-to-face by qualified guest speakers of the respective institutions, HKIM and professional experts in the industry.

Assessment

The assessment is a mix of final examination and continuous assessment which may include group projects, case presentations and course work assignments.

Award of Certificate

The Professional Certificate in Marketing will be awarded jointly by the respective institutions and HKIM. For the award of the appropriate certificate, student must:

Attend at least 80% of the face-to-face lecture sessions

Pass the relevant examinations

Complete the prescribed continuous assessment and satisfy the requirements

Professional Recognition

Students who have enrolled in HKIM education programmes will automatically be granted student membership of HKIM. Student members will receive the Institute's monthly e-Newsletter, WhassssUP! and join the lunch/dinner talks, activities, seminars and workshops at a member's rate.

Who Should Attend?

Marketing executives

Entrepreneurs

Anyone who aspires to be an effective marketing professional