Hong Kong Institute of Marketing

HKIM Continuing Professional Development Scheme

Marketing professionals should always keep their knowledge and skills up-to-date. HKIM Continuing Professional Development (CPD) scheme is a system designed to encourage member to continuously develop and upgrade themselves to excel in the profession.

All Certified Professional Marketers (Asia) [CPM(Asia)] are required to complete a minimum of 35 hours of CPD activities annually.

What Counts Towards CPD?

There are 8 qualified CPD categories under HKIM's CPD scheme:

Post Qualification Studies (35 hours)	Talks / Seminars / Workshops (max 20 hours)

Short Courses (35 hours)	Conferences / Exhibitions (max 20 hours)

Language Training (35 hours)	Committee Work (20 hours)

Information Technology / Internet (max 20 hours)	Private Study (max 8 hours)

Post Qualification Studies

35 CPD hours may be claimed for studies that are related to marketing and at postgraduate level, including those in the distance learning mode. This includes higher degrees - MA, MSc, MBA, MPhil, PhD - awarded by recognised universities.

Short Courses

35 CPD hours may be claimed for short courses that are related to marketing or management which will develop overall business knowledge AND are either organised / sponsored by HKIM or organised by other recognised organisations.

Language Training

35 CPD hours may be claimed for formal language training for career use or personal development.

Information Technology / Internet

Up to 20 hours may be claimed for formal courses related to Information Technology or the Internet.

Talks / Seminars / Workshops

Up to 20 CPD hours may be claimed for attending professional talks, seminars and workshops organised by HKIM and other marketing or industry related organisations.

Conferences / Exhibitions

Up to 20 CPD hours may be claimed for attending conferences and exhibitions that are relevant to your industry and role and are organised by HKIM or other marketing or industry related organisations.

Committee Work

Up to 20 CPD hours may be claimed for work on HKIM working groups / committees or other marketing organisations.

Private Study

Up to 8 CPD hours may be claimed for private study. It involves learning new skills and/or improving marketing/management performance and knowledge. This must be clearly recorded by noting the exact time involved and content covered.