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Professional Diploma in Marketing

Professional Diploma programmes are offered in partnership with:

Professional Diploma in Marketing (Asia Pacific Focus) is offered in partnership with:

Professional Diploma in Integrated Marketing Communication is offered in partnership with:

Programme Structure

There are 4 modules in Professional Diploma in Marketing:
(Offered by OUHK LiPace, SPACE HKU and SCS CUHK)
  • Marketing Management
  • Consumer Behaviour
  • Services Marketing
  • Selling & Sales Management

    • There are 5 modules in Professional Diploma in Marketing (Asia Pacific Focus):
    (Offered by OUHK LiPACE)

  • Marketing Research
  • Marketing Communication
  • Marketing Strategy
  • Asia Pacific Business
  • Asia Pacific Marketing Management

    • There are 5 modules in Professional Diploma in Integrated Marketing Communication:
    (Offered by OUHK LiPACE)

  • Marketing Management: Planning and Control
  • Integrated Marketing Communication
  • Advertising and Promotion Management
  • Selling and Sales Management
  • Marketing Seminars and Symposiums

    • Each module consists of 12 * 3 hours of lecture and seminar sessions. Courses are offered in the evening, with attendance once per week for 12 weeks, and most modules are offered three terms per year.

    Entry Requirements

  • A recognised degree in a non-business related area or its equivalent, or
  • A Professional Certificate in Marketing awarded by HKIM or equivalent

    • Teaching Mode

    All modules will be delivered face-to-face by qualified guest speakers of the respective institutions, HKIM and professional experts in the industry.


    Assessment

    The assessment is a mix of final examination and continuous assessment which may include group projects, case presentations and course work assignments.


    Award of Certificate

  • The Professional Diploma in Marketing will be awarded jointly by the respective institutions and HKIM. For the award of the appropriate certificate, student must:
  • Attend at least 80% of the face-to-face lecture sessions
  • Pass the relevant examinations


  • Complete the prescribed continuous assessment and satisfy the requirements


    • Professional Recognition

    Students who successfully complete the Professional Diploma in Marketing will have satisfied the educational requirements for Associate Membership of the Institute. Student members will receive the Institute's monthly e-Newsletter, WhassssUP! and join the lunch/dinner talks, activities, seminars and workshops at a member's rate.

    Who Should Attend?

  • Marketing executives
  • Entrepreneurs
  • Anyone who aspires to be an effective marketing professional


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