Hong Kong Institute of Marketing

Introduction

The mission of Hong Kong Institute of Marketing (HKIM) is to promote the practice of marketing with the highest standards and ethics. HKIM is committed to providing education and training in marketing and to advancing Hong Kong as a leading centre of marketing excellence in the Asia Pacific region. HKIM education programmes provide the route to professional recognition.

Aims

The HKIM education programme aims to help its participants develop academic, technical and managerial knowledge and skills in marketing.

Graduates of the programmes should be able: :

To develop analytical and problem solving skills for continuing professional development or further studies.

To take up executive and managerial responsibilities, for example, to plan, organize, and control marketing operations efficiently in a professional manner.

To become proficient decision makers who are familiar with marketing knowledge, skills and information.

To ensure that effective use of marketing knowledge and information technology in business environment.