The Superman’s Marketing

Celebrity solicitor, Mr. Tse Wai Chun, gave HKIM members an inspiring speech on how to market legal services at the July Dinner Meeting on July 15, 2004.

Tse shared his marketing concepts, which are to offer low prices and high quality services, and to promote these through advertising and positioning. Tse's advertising messages were catchy and memorable, featuring himself as a "Superman" and offering divorce packages at only $888.