The Olympics are all around us! Multi-aspects of the business opportunity from the five rings of Olympic movement

The September C-Class gathering made a breakthrough on providing linear talks from different sectors to discuss the focus of the city this month, the Olympic Games.

Exciting to all of our members, we were honoured to having Hon. Timothy T. T. Fok to address the mission and vision of International Olypmic Committee and share their experiences for fund raising and promotions. Today, Olympic has drawn millions pairs of eyeballs, lifted up the media heat and gained huge advertising and sponsorship budget that make Olympic stepping out from a low key and self sustaining sports activities of the early 80s into an universally recognized event. He pointed out the most appeal to advertisers is the significant television rating. That’s why the National Broadcasting Corporation alone paid $793 million for exclusive US rights to Olympic in Athens and a lot more for the Beijing bonanza. Mr. Fok also shared how Olympic tweak media, how the branding established and the case study on obtaining corporations join in for sponsorship and partnership. Our many sincere thanks go to Mr Timothy Fok for sharing his precious experience with us.

This was followed by a speech by Mr. K. S. Wong of the Managing Director of Kowloon Watch to deliver a speech for us. Mr. Wong explained how they riding on the Olympic artist effect and made us of the exclusive and limited edition to create demand for a special series of watch. Apart from significant sales revenue and mass publicity drawn, Mr. Wong defined the Tissot limited edition of “Tien Lian and Gao Jing Jing” watch series an effective strategy for brand building.

Then, two sharing sessions of Olympic were conducted by Nielsen Media and Hippo Promo.

Mr. Johnny Tsin, Director of Nielsen Media Research presented the latest research on the TV ratings of Olympic 2004 and provided some interesting and informative figures with list of the most popular programs and the rating performance amongst males and females viewers, children and youngster. There is no doubt that Olympics had successful brought a significant increase of audiences to each of broadcast channels.

Then, Mr . David Hong, Director of Hippo Promotion, introduced the concept on utilizing insurance to protect against event cancellation. He explained how companies protect their loss against event cancellation due to different incidents. Mr. Hong further sited an examples that companies could reward Olympic athletes a bonus should a particular goal is reached. Such as Liu Xiang breaking the World Record in the Beijing 2008 Olympics"