How to Evaluate TV Advertising (4th intake)

The forth intake of “How to Judge Your Advertisement”, one of the most well-received seminars organized by HKIM was held on 9 October 2005.

Mr. K. M. Yim, Vice Chairman of HKIM and Managing Director of inno:communications Limited was the presenter of the seminar. Mr Yim has over 26 years of experience in advertising, direct marketing and marketing communications.

The seminar started with the key discipline in brand building. It included drawing brand awareness, defining its positioning and sharing the brand experience and value through effective communication in advertising.

Mr. Yim demonstrated the preparation of creative briefings, some easy steps and check lists for communicating with ad agencies that aims at successful brand building and call for action results.

Over 50 regional television commercials (TVC) were showed and followed by commentaries. Main approaches in judging TVCs were introduced. These TVCs are evaluated from the points of view of advertisers, ad agencies, and existing and potential consumers. Apart from learning more about advertising, the seminar was very informative and entertaining at the same time, which explains why the seminars have become so popular since it was first launched


Evaluation:

ALL the participants thought the symposium was GOOD or VERY GOOD.

Over 96% will join similar functions AGAIN!

Over 95% will recommend their friends to join HKIM symposium in the future.