Marketing Strategies of Food & Beverage Business for the Coming Festivals

The Department of Business Services & Management Hong Kong Institute of Vocational Education (Tsing Yi) had conducted a symposium on the Future of Hong Kong as the Regional Exhibition Hub in early December 2004. Hong Kong Institute of Marketing was honoured to be the supporting organization of this event. There were two main topics discussed in the symposium, namely, “External Influence on the Hong Kong Exhibition Industry” and “The Market Positioning of Hong Kong in Holding International Scale Exhibitions”.

Photo: (From left) Dr K C Li, Chairman of HKIM, Ms Evon Ying, Head of Department, Department of Business Services of IVE Tsing Yi, three guests and Johnny Chiu, Senior Lecturer of IVE Tsing Yi