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Top Marketing Professionals of the Town Join Together This was the first ever large scale CRM symposium in HKIM.
The Institute had lined up the strongest partners including
CUHK, HK Polytechnic University and IVE to conduct a 5-hour
comprehensive symposium that covers from the conceptual framework
of CRM essentials to real case studies in CRM management.
In this symposium, six speakers shared their insights on CRM
essentials, strategies and implementation. Also, we were honored
to having Mr Ernest Ngai of IVE Chaiwan and Dr Leslie Yip
of The Hong Kong Polytechnic University to be our guest hosts. ALL the participants thought the symposium was GOOD or VERY GOOD. Over 97% will join similar functions AGAIN! Over 96% will recommend their friends to join HKIM symposium in the future.
Topics & Speakers
Professor Leo Sin Yat Ming, Professor, Department of Marketing;
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Professor Lau Kin Nam, Professor, Department of Marketing, The Chinese University of Hong Kong
Mr C K Li, Advertising People with intensive experience in Media and Advertising Agencies
Ms Marisa Kwok, Managing Director, Commercial Group, PCCW
Mr Christopher Neo, General Manager, Consumer Products Division, L’Oreal Hong Kong Limited
Mr Eric Tai, CEO, Octopus Cards Limited |
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Professional
Marketing Symposium on CRM 2005
Past Activities
