Seminar

2005/8/20 Global Trends and Challenges of e-Marketing Seminar

 

Content

• Latest trends of e-Marketing in Europe, China and Hong Kong
  
• Determinants of e-Shopping preference: Hong Kong and China
  
• Application of Email marketing (eDM, mobile e-Services other online tools)
  
• How to maximize benefits from e-Marketing (increase browsing rate and response)
  
• Development and successful stories of Overseas and Hong Kong
  
• Setting objectives of e-Marketing campaign and effective promotion
  
• Privacy Ordinances in e-Marketing
  
• Skills to solve common problems of e-Marketing

Speakers: Dr Ivan Lai, University of Wales, Newport Associate Lecturer)
Mr Winston Law, Managing Director, Lemon Asia Limited
Mr Francis Kwok, CEO of Radica Systems Ltd, Chairman of Hong Kong e-Marketing Strategic Alliance