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Workshop

Brand & Branding Work Camp


 

 

Content

  • Close encounter of a different kind: 360 degrees branding
  • Colonization of attention
  • Wave the magic wand: brands work wonders
  • What makes brands great
  • Lingua franca of the post modern brand economy
  • Live-action branding
  • Dos and don'ts of branding
  • Way of ˇ§Brandasaurasˇ¨
  • Return to innocence: vision, insight, inferenceˇK
  • Shaping branding strategies

    Speaker: MR. Ravel WONG MBA
    Brand Architect
    32 years of branding/advertising experiences
    Lecturer (P/T), School of Journalism & Communication, The Chinese University of Hong Kong
    Guest Lecturer, Chinese and Bi-lingual Studies, The Hong Kong Polytechnic University
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