Course

Business Communications for Marketers

 

Content and Features of the course

• Materials and handouts setting out the principles for good writing
  
• Learn and practice writing in different formats, from memos to direct marketing materials to marketing reports
  
• Practice exercises will be individually assessed and critiqued – mistakes will be pointed out and offered corrections
  
• “Model answers” will be provided
  
• 5 counseling sessions to discuss and address personal problems
  
• Optionally, participants may submit a marketing project for critique at end of the course

Date: October 2005 – January 2006
Trainer: Mr Horace Wong

• HKIM Honorary Secretary, HKIM founding member30 years experience in writing easy-to-read English for professional purposes.
  
• A management consultant, company secretary, adjudicator, English editor and a businessman