Hong Kong Institute of Marketing

Course

Course of Integrated Tactics of e-Marketing

Comprehensive course of the latest marketing tactics: e-Marketing
Content

Basic theory of Permission based email marketing (PEM)

Search Engine marketing (SEM)

Smart Tips for creating professional newsletter

How to collect quality database

How to build an e-marketing plan

Local/Global Case Studies sharing

How to kick off your PEM

How to kick off your SEM

How to build an e-marketing campaign

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