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6 Challenges and 35 Essential Points of Brand Building

Content

• Analysis of brand building with scopes of marketing environment, company management, customer relations etc.


• To build the brand copes with market development


• How different departments cooperate to build the brand


• Advantages of technology of brand building

Speaker: Mr K M Yim FHKIM, CPM (AP), CPM (HK)

• The Columnist of local newspaper


• Chairperson, Hong Kong Institute of Marketing