Symposium

Professional Marketing Symposium 2006──New Technology in Marketing

 

• To be the marketing pioneer, to know latest marketing technology development at the beginning of 2006
  
• An assembly of government official, corporate, marketing elites and professors of marketing symposium
  
• Sharing of the insight of latest technology facilitates
  
• Marketing and the questions of ethics lead by new technology in marketing
  

Honorable Guest: Mr John Tsang Chun Wah, JP, Secretary for Commerce, Industry and Technology
Honorable Facilitator: Dr Paul Kan, CBE, Founder and Chairman, Champion Technology Group
Guest Speakers and Topics:

Part 1. Web Marketing

From Webcasting to Podcasting; From Online Streaming to Time-shifted Programming
By Mr Henry Doo, Head of New Media Unit, RTHK

Paid Search Marketing
By Mr Alfred Tsoi, General Manager, Yahoo! Holdings (Hong Kong) Limited

Video Marketing
By Mr Addy Wong, Managing Director, Centaline Property Agency Ltd.

Part 2. Mobile-Tech Marketing

Battle for a Place in Technology Explosion Era Mobile Marketing–Emerging means of reaching your prime customers
By Ms Clara Kan, Head of Content Services, 3HK, Hutchison Global Communications

Part 3. Ethics in Technology Marketing

Ethics in Technology Marketing
By Mrs Pamela Chan, Chief Executive, Consumer Council