Seminar

2006/2/27 2005年英國最佳電視廣告賞析

 

 

• 欣賞及闡述 五十條最佳英國廣告，均來自國際著名廣告客戶，95%從未在香港播放
• 一邊欣賞DVD，一邊解說。每播放五條廣告，另提供發問及討論時間
• 分別從品牌定位、市場策略、創意平台、製作技巧、與本地同類廣告其他可行方案等五方面解說
• 最後20分鐘由參與者集體討論2-3條06年最新廣告作結

Speaker: Mr K M Yim
Chairperson, Hong Kong Institute of Marketing
Representative of APMF (Asia Pacific Marketing Federation)
Advisor for the board, Academy Management Consultants
Over 20 years experience and expertise of advertising branding and creation

Mr Chan Tsun Wan
More than 25 years experiences in TV commercial, documentary, drama series and video productions
Executive producer for more than thousand hours of TV programmes
Production manager/controller of Brainchild production, Chinese Entertainment Channel, United Entertainment cooperate, Cable TV
Former TVB Miss Hong Kong Pageant, 勁歌金曲 producer; former Video-Film director
Guest lecturer for Journalism and Communications department, CUHK.