Seminar

2006/3/28 Essential Video Production Knowledge for Marketing and Communications Professionals

 

 

Seminar Content:

Innovative one-day seminar includes knowledge, real examples viewing, problem analysis and production house visit

Video systems and different formats of TV commercial & video production :

• TV commercial
• Video documentary
• TV programme
• Tape format

Planning for a video production:

• Pre-production
• production
• Post production
• Final

Must know basic technique:

• Visual format
• Shot selection
• Camera movement
• Lighting formation
• Audio recording
• Art direction
  • Hair style
  • Make up
  • Wardrobe design
  • Setting & props design
  • F/X design
• Post production

More essential video production knowledge:

• Learn basic techniques and production terminologies through viewing award-winning commercials
• Criteria of selecting a director and a production house
• How to evaluate the quality of a video production
• How you understand the backside of a production quotation
• New technologies in video production
• Frequently asked questions
• Group discussion: Various video production crisis solutions

Visit: A famous video production house in Hong Kong

Speaker: Mr Chan Tsun Wan

• More than 25 years experiences in TV commercial, documentary, drama series and video productions
• Executive producer for more than thousand hours of TV programmes
• Production manager/controller of Brainchild production, Chinese Entertainment Channel, United Entertainment cooperate, Cable TV
• Former TVB Miss Hong Kong Pageant, 勁歌金曲 producer; former Video-Film director
• Guest lecturer for Journalism and Communications department, CUHK.