Workshop

2006/4/26 Brand and Branding Camp Reboot

 

 

Workshop Content:

• Identify and eliminate branding hubris
• Re-engineer and re-invent brands in the new brand world
• Deconstruct the audio visual presence of the brand and re-create it
• Connect, communicate and collaborate brands
• Apply PESTS in branding
• Fully utilize brand permeation marketing
• Build branding hybrid
• Cook up a brand blue print
• Invent a brand voice
• Articulate brand core value
• Turn your brands into influencers
• Outwit, outflank, and outpace competitors

Workshop: "Theme Park Branding": In this assigned Do-It-Yourself exercise, you will meet the challenge and take up the role of a problem solvent to brand a theme park in Hong Kong.