2006/5/6
Professional Marketing Symposium 2006 -- Branding of Entertainment and Leisure Business

Topics and guest speakers:
Morning Session Theme: Experiential Marketing

How to implement Experiential Marketing effectively?
Professor Leo Sin Yat Ming
Director of the Master of Science Programme in Marketing CUHK

How does Theatre Ensemble promote Drama Culture into Hong Kong?
Mr Jim Chim
Associate Artistic Director
Theatre Ensemble

How does California Red Karaoke Box bring Karaoke Culture into South East Asia?
Mr Anthony Lock
Managing Director
California Red Ltd.

Case Study - Branding at Ocean Park
Mr Paul Pei
Director of Sales and Marketing
Ocean Park

Forum: How does pleasant consumption being implemented by experiential marketing?
Facilitator: Professor Oliver Yau Hon Ming
Chair Professor of Marketing Department of Marketing, Faculty of Business
City University of Hong Kong

Afternoon Session Theme: Management of Entertainment Industries - TV and Music Record Industries

What is Emperor Entertainment Group's secret in star creation?
Mr Ng Yu
Executive Director and Chief Executive Officer
Emperor Entertainment Group

How does Cable News establish its reputation?
Mr Ronald Chiu
Executive Director
I-CABLE News Ltd

Why the Super Girls become so popular in China?
Mr Liu Chen Liang
Deputy General Manager and Director of Brand Development
Shanghai E.E. Media Co. Ltd. (holding company of Hunan TV)

From an actress in Shaw Brother movies, to independent performer, and a professional nurturing aspiring artist
Ms Cheng Pei Pei
Famous Movie Star

Forum: The Survival Principle of TV and Music Record Industries
Facilitator: Ms Mary Pandora Cheung
Managing Director
Mary Cheung & Associates (International) Limited