Seminar

2006/6/22
High End Customers Buying Behavior

 

Content

• Definition of High End Customers - who are they?


• What are High End Customers really looking for and what do they really want form you?


• What are the things that High End Customers do not want from you and things that you should not do to them?


• Offer only high quality Customer Service to High End Customers


• The creation of a total Buying Experience for High End Customers


• Experiential Marketing


• It is not price but perceived value that counts and value is subjective and it fluctuates with the sentiment and mood of High End Customers


• The buying power of High End Customers is virtually unlimited


• High End Customers may not need many things but they will buy things that they don't need by making spur of the moment buying decisions


• High End Customers look for fun and happiness in their buying experience.

Speaker: Mr James Lu

Mr. James Lu is a seasoned public speaker and his humourous style has attracted thousands of listeners over the years.

Mr Lu is a University Council member of The Hong Kong Polytechnic University. He is also an Adjunct Associate Professor at The Chinese University of Hong Kong, School of Hotel & Tourism Management, a Faculty member and Visiting Professor at The Hong Kong Polytechnic University, School of Hotel & Tourism Management, a guest lecturer at Cornell University Hotel School, and former invited trainer at The Civil Service Training & Development Institute.

His speeches are entertaining and have won acclamation and support from audiences in Hong Kong, China, Europe, Australia and the US. Mr. Lu is currently the Executive Director of Hong Kong Hotels Association and he has a long association with Hong Kong Institute of Marketing.