Seminar

2006/6/27
Essential Legal Knowledge for Professional Marketers (1): Copyright

Content

• What is copyright?


• What is the difference between copyright, trade mark, patent and registered design?


• What kinds of work are protected by copyright?


• How come an author of a piece of work is not necessarily the copyright owner? What are their respective roles?


• Do we need to apply for copyright protection?


• Are we allowed to use existing work in promotion and advertising material?


• How to avoid committing an infringement of copyright in the process of creating a work?


• If one coincidentally creates a similar work, does it amount to infringement?


• Various traps in copyright infringement.


• How to defend a copyright infringement case?


• Issues which a plaintiff must be aware of when instituting a copyright infringement proceedings.


• Questions and Answers.

Speaker: Mr Joseph Chow, consultant of Robertsons, specializes in intellectual property laws, media laws and entertainment laws. Joseph is a regular speaker for various local commercial associations on intellectual property laws and media laws.