Seminar

2006/7/18
Nielsen Media Research Cases Analyzing Seminar?Customers' Consumption Behaviours and their Media Habits

 

Content

1. Overview of the development and trend of the advertising market in Hong Kong in the past 5 years

2. Overview of the media consumption and lifestyle of Hong Kong consumers

• How much do you understand your target customers?


• Case study:

Who are you living together with? Hong Kong is a small city but it could be more cluttered - a glimpse at the lifestyle and profile of people living in the HK Island, Kowloon and the New Territories

Case studies:

• The World Cup Football Review China Super Girl


• The success story for Mengniu and the dairy product segment in China


• Evaluating the competition of Shopping Malls in HK

Speaker: Ms Vivian Choi, Associate Director, Nielsen Media Research

Ms Vivian Choi is the Associate Director of Nielsen Media Research. She is responsible for the business development of Advertising Information Service (AIS) and Media Index in Hong Kong. Leading the Hong Kong team, she develops business strategy for AIS and Media Index and manages client services quality.

Ms Choi joined ACNielsen in 1998. With over 9 years of experience, she is very familiar with media research and the media industry in Hong Kong. She is knowledgeable in conducting various large-scale media and consumer behaviour research in Hong Kong and across Asia.

Ms Choi has a proven track record of successfully building business and satisfaction levels with clients and she has earned the respect of her team and clients for her positive and proactive working attitude, flexibility in taking up new or additional challenges and high standard for client servicing excellence.