Course

2006/9/2~23
Seminar Series of Precision Marketing

 

 

Content

Fundamentals to Implement Precision Marketing

• Technology factors for effective/continuing Precision Marketing


• Customer database management


• Data Management

Better Understand Customers

• Profiling & Segmentation


• Collecting quality information for insight


• Customer Knowledge Management

Predict Customer Behavior

• Analytics and Modeling

Interact with customers

• Channel Deployment


• Customer Knowledge Management

Speakers:
Ms Lucy Kwan, Former CEO, Experian Business Strategies
Ms Leung Yiu Lai Ping, Former Senior Executive IT Development, HSBC
Mr Philip Fung, Director of Knowledge Edge Management Consultant Limited
Mr Francis Kwok, Managing Director, Radica Systems
Ms Cristin Cheong, Former Assistant Vice President, PCCW