Seminar

2006/10/26
Game As a New Marketing Essence

 

Content

• Characteristics and benefits of game-based marketing


• Acquisition of customers' preference and behaviour


• Different game-based marketing strategies
• in-game advertising


• in-game placement


• virtual items as promotion items
• Selecting suitable game genre for your product and company

Speaker: Mr Arthur Cheung

• Senior Consultant, Hong Kong Productivity Council