Visit

2006/11/24
Visit to Datatrade Ltd

 

 

Topic: How could you manage your direct marketing strategies to be effective and efficient?

• Above-the-Line promotion VS Below-the-Line promotion


• Channel effectiveness within direct marketing


• Trends of Direct Marketing in China


• Key points to achieve success in direct marketing: Offer, Creatives, Media and Data Selection

Visit:

• Call centre


• Data cleaning process


• Data integration and printing facilities


• Lettershopping team

Speaker:
Mr King Leung, Managing Director, Datatrade Limited.