Workshop

2006/11/25
The Ultimate Buying Decision - Every Marketer and Sales Person Should Know

 

Content

• Critical reasons of buying decision - Understanding buying decision maker, psychology of buying decision and dominating power of making buying decision


• Guidance to be a successful sales person


• Notes of sales skills


• Understanding importance of brand building


• Case studies of buying decision and behaviors in China, HK Government, HK Government Sub-vented and Quasi Government organizations, Tenders and Service Procurement etc.

Speaker : Mr James Lu

Mr. James Lu is a seasoned public speaker and his humourous style has attracted thousands of listeners over the years.

Mr. Lu is a University Council member of The Hong Kong Polytechnic University. He is also an Adjunct Associate Professor at The Chinese University of Hong Kong, School of Hotel & Tourism Management, a Faculty member and previously, Visiting Professor at The Hong Kong Polytechnic University, School of Hotel & Tourism Management, a guest lecturer at Cornell University Hotel School, and invited trainer at The Civil Service Training & Development Institute.

His speeches are entertaining and have won acclamation and support from audiences in Hong Kong, China, Europe, Australia and the US. Mr. Lu is currently the Executive Director of Hong Kong Hotels Association and had served on the panel of judges for "Distinguished Salesperson Award Programme" organized by the Hong Kong Management Association for several years. He has a long association with Hong Kong Institute of Marketing.