Workshop

2006/11/30
Winning Tactics of Media Management

 

Content

Understanding the operation of media

• Understand the job of a reporter


• Develop long term relationship with the media


• How to respond to the media


• Skills of writing a good press release


• Preparation of receiving press interview


• Success factors of organizing press conference

Analysis of media crisis and crisis management

• Analyze media crisis with STEEP MODEL ?


• Media crisis management


• Handle the crisis with PR approach


• Handle the crisis with news approach


• Select and train the right spokesperson


• Apologize and insist standpoint wisely


• Principles of restoring press relations
• How to avoid crisis happen


• Handbook of media crisis management


• Common mistakes of PR practitioners


• 3 tips of verbal communication when facing the media
• Non-verbal communication


• Rules of facing camera


• Application of "The Art of War" by Sun Zi

Speaker: Mr Li Chan Wing (李燦榮先生)

• NOW TV 財經台時事節目主持

香港電台電台及電視台節目主持人 (包括節目《傳媒春秋》、《健康對談》等