2006/12/4
Hole-in-One Branding Work Camp
Motif
- "Brandsploitation" , a new branding genre
- Think strategic: brands as character development shorthand
- Total colonization of attention
- Close encounter of the intimate kind
- Nano branding
- Live-action branding in the FUD Ecology
- Shaping branding strategies
Knowledge taught in the workshop;
- Re-engineer and re-invent brands in the new brand world
- Identify and eliminate branding myopia and hubris
- Apply PESTS in branding
- Adopt star making roles
- Brand by innuendo
- Master the branding lingua franca
- Create branding hybrid
- Go beyond the five senses branding
- Steer "Blue Ocean" sailing
- Cook up a "Category of One" strategy
- Invent a brand voice
- Turn your brands into influencers
Speaker: Mr Ravel C S Wong
Strategist
Communication Tactics Consultancy
---a branding power house
Lecturer, part-time
Undergraduate and post-graduate programmes, School of Journalism & Communication,
The Chinese University of Hong Kong
Guest Lecturer
Chinese and Bi-lingual Studies, The Hong Kong Polytechnic University
Speaker/Lecturer of The Hong Kong Trade Development Council
(Training courses and seminars for government officials from China, Mainland enterprises management and SME traders of Hong Kong
Workshop
Past Activities
