Seminar

2006/12/5
Integrated Marketing - Your new marketing approach

 

Content

HKIM joined hand with Datatrade Ltd to bring together a panel of experts from different phases of marketing to share on various topics related to integrated marketing approach. The panel had:

• Introduced the notion of integrated marketing


• Revealed different spectrum of integrated marketing


• Discussed key techniques and trends for effective marketing practices in various aspects

Topics and speakers:

Moderator:
Dr. Lo Wai Shun
Senior Researcher - Harvard Business School (Asia Pacific Research Centre)

Key Marketing Entry Strategies
Mr. Nicolas Pechet
Strategy Director, Fusion Consulting, Hong Kong

Best and worst practices of CRM strategies and executions
Mr. Rick Field
Founder of Patriot Consultancy

Data Analytics Techniques in Targeted Marketing
Mr. King Leung
Managing Director, Datatrade Ltd

Application of Marketing Automation Processes
Mr. Jackie Wong
Director - Platform, CRM & BI Practice, Tectura Hong Kong Limited