Seminar

2007/1/24
36 Essences for Successful Brand Building

 

 

 

Seminar Content:
Sharing of 36 important essences before building a brand successfully on the aspects of

• Market Positioning (competitors, price, packaging and market research)
• Management (company culture, resources and leadership)
• Promotion (promotion channel, media, brand awareness and expenses)
• Consumers (consumer behaviour, loyalty, segmentation and CRM)And
• Others (customer experience, brand consultant, technology application)

Speaker: Mr K M Yim FHKIM,CPM (AP), CPM (HK)

• The Columnist of local newspaper
• Chairperson, Hong Kong Institute of Marketing
• Representative of APMF ( Asia Pacific Marketing Federation)