Seminar

2007/2/2
Nielsen Media Research Cases Analyzing Seminar (2)
Data Interpretation for Effective Marketing

Seminar Content:

• Defining the factors that affecting the accuracy of a market research
• 7 steps to evaluate accuracy and result of market research
• Case studies of the application of market research result on targeting potential customers and making marketing plan

Speaker: Mr Kenneth Chan, Associate Director, Client Service, Customized Research, Hong Kong, ACNielsen

Mr Kenneth Chan joined ACNielsen International Research in 1998 and is one of the most experienced international research project managers specialising in technology, online and financial services industry. Mr. Chan was appointed Associate Director, Client Services, Customized Research in 2006, specialize in research for the financial industry and online research.

Mr Chan has over 8 years of experience in multi-national projects and has extensive experience in conducting brand image research, global market positioning and segmentation research, customer satisfaction research, as well as usage and attitude survey in both business-to-business and consumer markets.

Mr Chan is the ACNielsen│eQTM champion for customer satisfaction research, as well as, online research. He has solid experience in conducting customer satisfaction research in different industries across the Asia Pacific region.