Seminar

2007/2/28
營銷科技探討系列：RFID 智能營銷科技

 

Content:

• Application of RFID technology in retail management
• Collecting customers' information
• Analyzing consumers' behaviour and practice
• Case study: Mi-tu fashion chain store

Speaker:

Dr Calvin Wong, Dr Tracy Mok

• Institute of Textiles & Clothing, The Hong Kong Polytechnic University

Ms Aileen Ng

• Senior Business Manager, Schmidt Electronics