Seminar

2007/3/29
Zooming into the dynamics of HK FMCG market- Marketing strategy and effective distribution in time for the next peak season

 

Content:

• Retailing:
  • Determine the trend in the retailing market
  • Analyze retailing paths in HK and Macau
  • Challenges from nearby countries in HK
  • Future changes and development of the retailing industry
• Fast consumables:
  • Look into the market of fast consumables
  • The impact of local economy to fast consumables
  • The performance of main fast consumables in HK
  • How to cope with other industries to achieve higher sales?
  • The trend of consumption for consumers in HK
  • How to plan effective strategies for upcoming holidays

Speaker:

Mr Michael Lee, Senior Manager of Retail Measurement Services (RMS), ACNielsen, Hong Kong