Workshop

2007/4/21
From Chief Executive to Corporate Representative - Strategic PR Skills Workshop

Content:
To build the impressive leader's image through Sound bite through:

• Overall strategic planning - create the appropriate leader's image echo with image of corporation and your service and product
• Organization and Planning - design the 'sound bite' that impressed the media and the public for effective promotion
• Promotion - the use of promotion channel, style and slogan for target customers
• Public Speech - preparation of speech for different occasion and the wisdom when responding to the media
• Television Speech - verbal and facial expression

Speaker:

Mr. Li Chan Wing (李燦榮先生), Experienced media professional