Workshop

2007/7/14
Brand Design Executive Workshop

Brand building is an important part of marketing nowadays. To understand the elements of a successful brand, Mr. Charles Ng, a famous designer and brand consultant used various successful cases to examine and discuss the composition of a outstanding brand.
Content:

• Consumers' demand towards a brand
• The development and outlook of brand design
• The culture difference between brand design in Hong Kong and Mainland China
• Keys to success in brand design
• Ways to use unique design to build a glamorous brand
• The culture, ideas and uniqueness behind a logo design
• Design the most suitable logo for a corporate through understanding the market and industry in order to increase the value and uniqueness of the brand
• How do "Emotional Brand" help to build awareness, feeling, emotion and preference of consumers
• The Design of experience in Retailing and Flagship store
• The benefit of setting up Corporate Identity or Brand Identity guideline
• Case study on outstanding brand management

Speaker: Mr Charles Ng, Founder and Brand Consultant, MCL Ltd.