Workshop

2007/8/17
Essential Video Production Knowledge for Marketing and Communications Professionals

 

Content:
Video systems and different formats of TV commercial & video production:

• TV commercial
• Video documentary
• TV programme
• Tape format

Must know basic techniques:

• Visual composition
• Shot selection
• Camera movement
• Lighting setting
• Sound recording
• Art direction
  • Hair styling
  • Make-up
  • Costume design
  • Setting & props design
  • F/X design

More essential video production knowledge:

• Post production
• Qualities an effective promotion video should possess
• Evaluation of the quality of a video production
• Acquisition of techniques and production terminologies through viewing award-winning commercials
• Criteria of choosing directors and production houses
• Understanding a production quotation
• State-of-the-art technologies in video production
• Frequently asked questions
• Group discussion: crisis solutions in video production

Speaker:
Mr Chan Tsun Wan

• More than 25 years experiences in TV commercial, documentary, drama series and video productions
• Executive producer for more than thousand hours of TV programmes
• Production manager/controller of Brainchild production, Chinese Entertainment Channel, United Entertainment cooperate, Cable TV
• Former TVB Miss Hong Kong Pageant, 勁歌金曲 producer; former Video-Film director
• Guest lecturer for Journalism and Communications department, C