Workshop

2007/8/25
Sales Force Management Workshop

Content:
The concept of Touchpoint eXperience Management, TXM 3 elements: personnel management, data management, goal management

1. Personnel management

• IQ management
• PQ management
• EQ management

2. Data management:

• systematic ways to manage the following data:
  • Internal data: sales reports, budget, etc
  • External data: consumer analysis, competitor analysis, etc.
• how to set up Sales Metrics

3. Goal management

• S - Specific
• M - Measurable
• A - Achievable
• R - Realistic
• T - Time-specific

How to manage the 3 elements to:

• increase the positive experience of customers
• handle customers' complaints and negative evaluation effectively
• prevent the negative evaluation of customers

Speaker: Mr Daryl Choy