Workshop

2007/9/15
Integrated Brand Management System
整合品牌管理系統

Content:
Brand Building and management

• introduce Integrated Brand Management System
• preparations and reforms needed before implementing the system
• the co-operation of employees
• the way to refine the Integrated Brand Management System
• strategy on Brand Building

Brand Application and development

• successful elements of an influential brand
• protect and renew brand
• plan and execute the integrated communication strategy
• brand Crisis management
• brand revitalization
• difficulties in sustaining a brand

Speaker: Mr Daniel Kwong, Consultant (Innovation and IP), HKPC