Seminar

2007/10/24
Marketing Tactics for Recruitment
HR人員招聘推銷術

 

Human resources are important capital of a company; however, it is not always an easy task to attract outstanding talents under the keen competition in today's world. To recruit capability employees nowadays, employer needs to include marketing elements on the traditional recruiting methods.

Content:

• Job advertising
  • Effective recruitment channel for different industries and positions
  • Technique to stand out the strengths of a company in the ad
  • Analysis of actual recruitment advertisements
  
  
• Communication and negotiation
  • Means to promote the company during interview to attract talents
  • Realize the bottom line of salary of interviewees and carry out persuasion
  • Silks and manners of interviewing
  • Case study

Speakers: Mr K M Yim FHKIM, ProM, CPM(AP), Chairperson, Hong Kong Institute of Marketing Mr Lai Kam Tong F.I.H.R.M (HK), President, Hong Kong Institute of Human Resource Management