Workshop

2008/1/26
施展公關技巧，有效駕馭傳媒

Content:

• Knowledge about the Media
  • the job nature of journalist
  • public relationship with the media
  • correct approach to response to the media
  • guidelines of press release
  • preparation work before interview
  • organization skills of press conference
  • risk and contingency management
  • common mistaken done by public relations
  
  
• Crisis management
  • understanding crisis, use STEEP MODEL to spot out potential crisis
  • different perspectives to cope with crisis:
    - public relations
    - press release
    - selection criteria and training of spokesperson
    - wisdom of apology and insistence
    - 10 ways of crisis remedy
    
  • methods to avoid crisis
  • formulate the crisis management handbook
  • 3 vital communication skills when facing the media
  • application of non-verbal language
  • rules of facing camera
  • application of the Art of War

Speaker:
資深傳媒人李燦榮先生