Hong Kong Institute of Marketing (HKIM) was officially founded on 12 November 1982, recognizing Hong Kong's need for a professional association to represent the growing number of marketers and to establish a networking base for members to access industry-related resources and materials. The Institute now has an expanding membership of thousands of marketing professionals. We are dedicated to providing members with a wide range of quality services and benefits.

HKIM is a founding member of the Asia Pacific Marketing Federation (APMF), which was established in 1992 in conjunction with 16 other national marketing associations, including those from Singapore, Japan, Thailand, Australia, South Korea, the Philippines, New Zealand and Taiwan along with other countries throughout the region. In addition, HKIM is an important affiliate of the World Marketing Association (WMA).