Viveca Chan is Chairman & CEO of WE Marketing Group. Viveca’s mission is to use her extensive experience to help build the first Chinese global brand in marketing communications. Positioned as “the third force”, WE combines international brand experience with proven local marketing expertise. Viveca founded WE in October 2005, which is already ranked amongst the top ten international agencies in China. WE Marketing Group (a member of WE Worldwide Partners) won over US$ 80 million in annual billings, with offices in Beijing, Shanghai, Nanjing, Hong Kong and over 200 staff. WE was named the most influential agency and top ten brand building company in China.

Before starting WE, Viveca was the Group Chairman and CEO of Grey Global Group China/Hong Kong. Viveca joined Grey when it was founded in Hong Kong and was instrumental in building Grey from an advertising agency to a leading integrated communications group.

Within the past two years, WE has build numerous successful campaigns for its roster of blue chip multinational and local clients. These include Coca Cola non-carbonated drinks, Mercedes Benz (China), Estee Lauder, Clinique, Ocean Park, Haier, Panasonic and Roewe (China’s first premium auto brand from SAIC Motor). WE won over 50 creative and Marketing Excellence awards over the past three years.

Viveca plays an active role in the industry. She is council member of Hong Kong Management Association, member of Hong Kong Trade Development Council Services Promotion Committee, Honorary Advisor of Hong Kong Institute of Marketing, Executive Committee member of China Advertising Association and adjunct professor of HK Polytechnic University. She serves on the advisory board of a number of marketing and advertising institutes, and a judge of China Marketing Awards.

Viveca is recognized as a business leader and a thought leader in the industry, winning numerous awards for her contribution. Viveca was awarded “Women of Influence – 2006 Professional Woman of the Year” by the American Chamber of Commerce, “Contribution award to 25 years of China Advertising”, named one of the 17 global "Women Breaking Barriers" by Ad Age, Top 100 Entrepreneurs in China, one of ten "The Most Successful Women 2004" by Jessica Magazine and many more. She published numerous articles and frequently speaks on branding and marketing. Viveca was one of six Asian business leaders featured in a six part TV Series recently broadcast on BBC. Viveca graduated from the University of Wisconsin-Madison with a degree in Marketing. (See Appendix)