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 The Institute
now has an expanding membership of thousands of marketing professionals.
We are dedicated to providing members with a wide range of quality
services and benefits.
HKIM was officially founded on 12 November 1982, recognizing Hong Kong¡¦s need for a professional association to represent the growing number of marketers and to establish a networking base for members to access industry-related resources and materials. The Institute now has an expanding membership of thousands of marketing professionals. We are dedicated to providing members with a wide range of quality services and benefits. HKIM is a founding member of the Asia Pacific Marketing Federation (APMF), which was established in 1992 in conjunction with 16 other national marketing associations, including those from Singapore, Japan, Thailand, Australia, South Korea, the Philippines, New Zealand and Taiwan along with other countries throughout the region. In addition, HKIM is an important affiliate of the World Marketing Association (WMA).HKIM provides a wide range of activities catering for different needs of different members. These include: C-Class Gatherings ¡V These are gatherings in which our members mingle with CEOs, COOs, CFOs, Managing Directors, business owners and senior managers of our Corporate Members. They are networking opportunities with free-flowing of ideas in a casual dinner environment. Dinner Talks ¡V Participants will be able to benefit from a professional development talk, network with marketers of other fields and industries, and to meet marketing practitioners and educators over a delightful dinner. Seminars/Workshops ¡V Seminars of HKIM are renowned professional events in marketing, covering a wide range of topics. HKIM tailors them according to our member¡¦s needs. Visits ¡V HKIM takes their members
to experience the daily operation of different corporations
in various industries. HKIM organizes a wide range
of education programmes with local and overseas universities.
Courses are offered at the levels of certificate, diploma,
postgraduate diploma and executive diploma, which aim
to develop learners¡¦ knowledge and skills in marketing.
HKIM education programmes provide the route to professional marketing qualifications and recognition. Students who are admitted to one of the HKIM's education programmes are entitled to be ¡¥Student Members¡¦ of our Institute. Moreover, graduates of Professional Certificate and Postgraduate Professional Diploma programmes meet the education requirements for Associate Membership and Full Membership of the Institute respectively.
HKIM aims to enhance our members¡¦ expert knowledge through our professional publications. Direction is a monthly newsletter of HKIM. It provides
the latest information of HKIM¡¦s activities, member benefits
and other events. Members are welcome to contribute to
Direction by submitting their articles through which they
can share their opinions or experience in the marketing
field with other fellow members. Certified Professional Marketer (Asia Pacific) [CPM(AP)] CMP(AP) is a prestigious qualification awarded by the Asia Pacific Marketing Federation (APMF). HKIM members can obtain the qualification through the Certified Professional Marketer (Asia Pacific) Qualifying Examination. Upon successful completion of the examination, candidates will be eligible to apply for the designation. Continuing Professional Development Scheme Marketing professionals should always keep their knowledge
and skills up-to-date. HKIM Continuing Professional Development
(CPD) scheme is a system designed to encourage members
to continuously develop and upgrade their marketing professionalism.
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General
Information 
Introduction
