Individual
Professional Path
Your Way to Profession
You are beginning a new journey in your professional life. You will develop a new network through our activities, receive latest market intelligence from our publications, enhance your knowledge through out education and continuing professional development programme, and… many more!
Professional Recognition
Our members comprise of professional marketers in different industries. Members would get certificates and able to use HKIM’s professional designation (i.e. FHKIM, SMHKIM, MHKIM, EHKIM or AHKIM), in order to show your prestigious status.
| Professional Designation | Status |
| FHKIM | A Fellow must have been an active member of Full Member (MHKIM) of the Institute for at least ten consecutive years, and have at least 15 working experience insales and marketing with prominentcontribution in marketing field |
| SMHKIM | A Senior Member must have a recognized master degree inmarketing ;AND have at least ten years full-time working experience in a recognized area of Marketing,with five years in a recognized marketing management or marketing education/training appointment. ORHe/she must have been an active Executive Member (EHKIM) for at least five consecutive years. |
| EHKIM | An Executive Member must have at least ten yearsfull-time working experience in a recognized area of marketing (e.g. productdevelopment, price setting, sales management, and advertising) with aminimum of three years in marketing management or marketingeducation/training appointment; or he/she must have been an activeAssociate Member (AHKIM) for at least five consecutive years. |
| MHKIM | A Member must have an recognized marketing degree and have at leastthree years full-time working experience in a recognized area of marketing(e.g.product development, price setting, sales management, andadvertising) with one year in a recognized marketing management ormarketing education/training appointment. |
| AHKIM | An Associate must have an approved marketing degree qualification, or have at least three years full-timeworking experience in a recognized area of marketing with one year in marketingmanagement or marketing education/training appointment, or equivalent. |
Honorary Members
Members would be able to be in touch with our Honorary Members. They are directors, general managers or senior executives of renowned corporations who would be invited to share their valuable experience of marketing in special occasions.
3. Participating in Global and Asian Marketing Organizations
AsiaMarketing Federation (AMF)
HKIM is the founding member of the Asia Pacific Marketing Federation (APMF), which was established in 1992 in conjunction with other 16 national marketing associations. In 2007 the organization was renamed as Asia Marketing Federation (AMF). It strengthens academic affiliations with other Asian marketing associations and broadens members’ vision.
World Marketing Association (WMA)
HKIM is a member of the World Marketing Association (WMA), having great affiliation with marketing institutes from Asia, Europe, America, Latin America and South Africa. Mr. Hermawan Katajaya, the chairperson of WMA, is also the honorary advisor of international affairs of HKIM.
ChinaMarketing Association
HKIM is the sole partner of China Marketing Association, which aims at raising China’s marketing level and arousing enquiries, training for members and starting academic interactions among China and Hong Kong’s marketers. We are also being invited to participate in their conferences hold in China, Japan and other Asia cities.
Professional Recognition for Marketers
Certified Professional Marketer (Asia)
Certified Professional Marketer (Asia) is a prestigious qualification awarded by the Asia Marketing Federation (AMF). HKIM members can obtain the qualification through the Certified Professional Marketer (Asia) Qualifying Examination. Upon successful completion of the examination with 5 years of marketing experiences, candidates will be eligible to apply for the designation.
National Marketing Manager Qualification (NMMQ)
HKIM is appointed as Hong Kong’s sole training station for National Marketing Manager Qualification (NMMQ) since 2003 to encourage continuous education of marketers who are interested in expanding business in China.
Professional Marketer (ProM)
Being marketing professionals, they must learn continuously to tackle with changing working environment and challenges. HKIM Full Members, Executive Members Senior Members and Fellow Members could apply the qualification of Hong Kong Professional Marketers with the affix of ProMTm. Applicants must pass the experiences and achievement assessments in marketing and fulfill the requirement of CPD hours for application. Holders are also required to commit to the CPD scheme to maintain the qualification annually. The system will be carried out under strictly scrutiny to recognize the achievement and status by the best marketing practitioners.
Professional Marketer (ProM) serves as the only professional recognition solely dedicated for Hong Kong marketing professionals. Members (FHKIM, SHKIM, EHKIM or MHKIM) who attend activities or courses to accumulate over 24 CPD hours (8 CPD hours from HKIM activities) within 1 April to 31 March each year are qualified to apply for the designation of ProM qualification.
